Your #1 concern as a business owner is how to increase sales. This article provides practical advice for helping you achieve just that.
The #1 Strategy for Getting Customers
4 Tips to Power Up Your Online Service-Based Business
A lot of time and effort goes into creating an online service-based business, especially if you’re working alone. What do you do when you want to take your online service-based business to the next level? I ask myself this question daily. As a full-time freelance writer, my business journey is filled with new daily discoveries.... Continue Reading →
10 Tips for Managing Small Business Finances
Small business owners in Jamaica often complain about inadequate access to financing opportunities from financial institutions. Two critical factors scare many financial institutions away: 1. The high risk of a small business in Jamaica because the business’ earnings are so volatile. 2. Poor financial record keeping. Can we blame them? They have billions of depositor’s... Continue Reading →
Are You Cut Out to Be an Entrepreneur?
Global statistics on entrepreneurship reveal that approximately 582 million entrepreneurs exist globally. Many people believe they have the “it” factor. They do what they do well, have found a product (or service) that is sure to sell, and want to turnover money quickly. So, they start a business. No research, no groundwork, no mental preparation...they... Continue Reading →
The Importance of Giving Back: Corporate Social Responsibility
Corporate Social Responsibility (CSR) has several definitions but there is a common thread connecting them- the social and economic benefits of giving back to the community and protecting the environment. Small business owners may think the costs of implementing a CSR are too expensive, especially when corporate governance and CSR reporting are considered. However, the... Continue Reading →
The Psyche of the Jamaican Consumer: The Struggle to Start a Business in Jamaica
Bob Marley. Usain Bolt. Miss Lou. These are some Jamaicans who have been trailblazers in putting our little island on the map. Wi likkle but wi tallawah! A whoa! Jamaicans shine wherever we go (our light is mostly positive...dem scamma boi deh doh). In fact, our slang and mannerisms have made it into international mainstream... Continue Reading →
Is It a Good Idea to Start a Business with a Looming 2020 Global Recession?
It seems like déjà vu. Tensions in the United States appear to be setting the stage for a global recession similar to the one that occurred in 2008. This time, however, the looming global recession is being influenced by: trade tensions between the United States and Chinaa war for technological dominance between the United States... Continue Reading →
Business Name Woes: How to Find the Right Business Name
Amazon. Apple. Trulia. These are just a few interesting business names that seemingly have nothing to do with the products these companies sell. The truth is that finding the right business name boils down to one thing: branding. In theory, there really is no right or wrong business name, but how the brand is marketed... Continue Reading →
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