5 Questions to Ask When Developing a Social Media Marketing Strategy

Social media is often a sore point for some small businesses. It sometimes seems like you can’t get the results you crave despite your best efforts. Some of the brands you follow have thousands of followers and you’ve barely scraped past the 300 followers mark. You’re a one-person show so it’s not surprising that you’reContinue reading “5 Questions to Ask When Developing a Social Media Marketing Strategy”

5 Powerful Strategies for Creating a Great Customer Experience

Have you ever heard the phrase “the customer is always right”? It was puzzling to me when I first heard it about 15 years ago because no one is ever right 100 percent of the time. What happens when an organization has done everything possible to make the customer happy yet the customer still complains?Continue reading “5 Powerful Strategies for Creating a Great Customer Experience”

5 Money Management Tips for an Online Freelancer

Online freelancing is one of the best ways to use your skills to make money online. In fact, freelancing contributed $1 trillion to the US economy in 2019. There aren’t any statistics on how online freelancers have contributed to Jamaica’s economy. However, I believe the impact freelancing has on the US economy can be replicatedContinue reading “5 Money Management Tips for an Online Freelancer”

May 2020 Book Review : Taking the Work Out of Networking by Karen Wickre

My Rating Can I share a secret with you? I have been struggling. As a strong introvert, I find great comfort in hiding behind my laptop and leveraging social media for networking opportunities. In-person interactions often feel clumsy and forced to me. Couple that with the fact that my online networking efforts haven’t been particularlyContinue reading “May 2020 Book Review : Taking the Work Out of Networking by Karen Wickre”

How I Earn (On Average) $1,000 Monthly As An Online Freelancer

You may have read the heading for this blog article and laughed. A thousand dollars per month is nothing when you could probably earn close to $4,000 monthly selling products online. But, you see the truth is that some people are better at selling services instead of products. I happen to be one of thoseContinue reading “How I Earn (On Average) $1,000 Monthly As An Online Freelancer”

How to Develop Your Personal Brand in 2020 and Beyond

Personal branding is trending.  The coronavirus pandemic has given many of us an abundance of free time. Those who are wise have been using this newfound freedom to figure out what they really want to do with their lives and how they can better leverage their skills to make money. This strategic shift forms aContinue reading “How to Develop Your Personal Brand in 2020 and Beyond”

APRIL 2020 BOOK REVIEW: THINK IT TEACH IT, SELL IT BY JULIA BARNES

My Rating “Think It, Teach It, Sell It” is a practical guide for people who want to teach online. It’s a book that comes at a time when more people are searching for effective ways to make money online. Julia is proof that teaching online works. The only way for this book to add valueContinue reading “APRIL 2020 BOOK REVIEW: THINK IT TEACH IT, SELL IT BY JULIA BARNES”

March 2020 Book Review: The One Thing BY Gary Keller (with Jay Papsan)

My Rating I was looking for answers. A feeling of been persistently overwhelmed was overshadowing my life. There was always too much to do in too little time and I felt like I was nowhere close to accomplishing my goals. After analysing the situation, I surmised that I needed one thing. Focus. Google answers mostContinue reading “March 2020 Book Review: The One Thing BY Gary Keller (with Jay Papsan)”

5 Ways Your Small Business in Jamaica Can Survive the Coronavirus

Each small business in Jamaica is unique. There are car marts, cook shops, restaurants, boutique hotels, clothing stores, street side vendors and the list goes on. Each small business in Jamaica plays a critical role in fueling the country’s micro-economic framework. The coronavirus came in like a flood, washing away a lot of what theseContinue reading “5 Ways Your Small Business in Jamaica Can Survive the Coronavirus”

$375,000 Tax Give Back – What It Means for Your MSME

The cries of MSMEs are being heard. Dr. Nigel Clarke presented another economic stimulus package that has some direct benefits for small business owners in Jamaica. It’s great news if you understand how to apply it. The most memorable aspect of his budget presentation was the 1.5 percent reduction in G.C.T. A reduction from 16.5Continue reading “$375,000 Tax Give Back – What It Means for Your MSME”