Are you scratching your head trying to figure out how to promote your business in Jamaica?
Some people who start a business in Jamaica ignore the benefits of establishing a strong digital presence.
Jamaica is still behind the rest of the world in terms of internet penetration. Only 56 percent of the country’s 2017 population was actively using the internet.
Nevertheless, the world is becoming increasingly global and Jamaican businesses need to stay on top of digital trends to become competitive globally.
You may be struggling to promote your business in Jamaica.
Print and television advertisements are too expensive for your budget.
Why not try to reach the approximately 1.5 million Jamaicans who are actively using the internet? A digital marketing strategy costs far less than one-off ads and has powerful long-term benefits.
Blogging is one component of an effective digital marketing strategy.
However, it will only be effective if you pay attention to these three important strategies.
Your Business Needs a Website
Blogging won’t work if your business doesn’t have a well-developed website. Your blogs need a space to call their home and people who read your blogs need access to a website where they can learn more about what your business offers. Some of our highly respected Jamaican celebrities have their own websites:
- Dr. Terri-Karelle Reid : https://terrikarelle.com/ Her blog is in the “News and Updates” section of her website.
- Kamila McDonald: https://www.kamilamcdonald.com/ and https://www.wellfitja.com/
- Nicole McLaren-Campbell: http://nicolemclarencampbell.com/about/ Her blog is in the “Blog” section of her website.
It doesn’t take a lot of money to create a good website. WordPress, Wix and other website creation platforms offer affordable ways for you to get your website off the ground using their stunning templates. You can view my SquareSpace website to get a sense of how I set up my website for the success of my business, CEM Writing Services.
Consistent Blogging Produces Results
Consistent blogging helps you realise the benefits I have described in this video.
Inconsistency is one of the many reasons for the failure of a blogging strategy. You can’t expect instant results. In fact, HubSpot recommends that small blogs post content 3 to 4 times a week to build organic traffic or 1 to 2 times a week to build brand awareness.
It may be difficult for you to find the time to brainstorm ideas so that you can consistently produce blog content. Therefore, you may need to hire an experienced content writer to help you get the job done.
If you want people to find your website, blogging is the way to go! Blogging is important for providing your audience with the information they crave.Tweet
Blogging and Social Media Marketing Work in Tandem
People who want to start a business in Jamaica often turn to social media as the only possible place for promotion. Social media is an important component of your digital marketing strategy. However, it isn’t the only component. Whether it be YouTube, Instagram, SnapChat, Facebook, Twitter or whatever social media channel tickles your fancy, blogging is important.
- Blogging establishes your brand as a thought leader. It supports your social media efforts by showing that you truly do know what you’re talking about.
- Blogging helps considerably with Search Engine Optimisation (SEO). The more blogs you post with the right keywords, the greater the chances of your website being discovered.
- Blogging helps you create content for your social media pages. Come up with a strong blog post idea and you can generate several social media posts to support it.
Are You Ready to Blog Your Way To Success?
Consistent blogging helps your brand establish a strong digital presence. Give yourself a head start as a Jamaican business owner by creating a website and using blogging to support your digital marketing efforts. Take a leaf out of OptInMonster’s book and use blogging to generate leads
Need help developing a consistent content marketing strategy? Complete the contact form below to schedule a free consultation.